How to Write an Amazon Book Description That SELLS

How to Write an Amazon Book Description That SELLS How to Write an Amazon Book Description That Sells Selling books is a result of two factors: traffic and conversion. While the Amazon book description won't affect traffic (i.e., discoverability), it's one of the most important conversion factors (along with the cover, the reviews, and the "look-inside").For example, author Alessandra Torre self-published her first book on Amazon in 2012, and for the first three months of the release, she sold between five and fifteen copies a day. Then, on a whim, she changed the blurb on her Amazon page and saw her daily sales jump to 300 overnight. Her sales kept doubling to the point where she was selling 2,000 copies a day!What does this tell us? That optimizing your book description for online retailers is critical if you want to actually move copies. In this post on how to write a book description, we’ve condensed the process - for both fiction and non-fiction authors - into three steps:1. The Headline: Hook readers inAmazon only displays the first few lines of your product description, meaning you have very limited space to capture a reader’s attention enough to click on your book and find out more. That’s the role of the headline: if a reader’s attention isn’t grabbed straight off the bat, then you’ve already lost them.Having an effusive and descriptive pull quote for your first line is really effective, and you’ll see the technique used time and again by bestsellers and newcomers alike. Whether your reviews are editorial or reader reviews from Amazon or Goodreads, add them into your description. Word-of-mouth recommendations are great conversion tools.However, if you don’t have any suitable reviews or sales stats to speak of (yet), make sure that your first sentence fea tures a snappy, irresistible hook. The key to a good headline is to include keywords that people on the hunt for their next read will immediately recognize. This could be:GenreMajor themesA series nameAwardsBrands or celebrities involvedTIPS FOR FICTION†¦Here’s an example of a self-publishing author using social validation to hook readers in. â€Å"The million-selling series starts here,† it says, letting readers know that these books are really popular.Sincero’s description uses slightly more formal language for the previous sections of the Amazon page, while she’s still laying the groundwork for acquiring reader trust. She closes the deal by speaking more directly and causally to the reader, and appealing to emotion. They reiterate what readers will get out of the book and invite you to dive in.Tip for optimizing your wrap-up for Amazon: Don’t wait for people to leave reviews on your Amazon page - put them right in the book description your self. The wrap-up is a great place to include them, and if you already have a relationship with some of your reviewers, you can always ask them if you can amend their review slightly to include any keywords you haven’t hit yet. The three steps for writing an Amazon book description that sells. #pubtips And there you have it! Work on your attention-grabbing headline, your enticing blurb, your final selling points and you’ve got yourself an ace book description in the making. It might take a few tries to get it right, but it's more than worth the investment.Of course, if you find that your book is still underperforming even after revising your description, consider working with a professional who specializes in blurb and metadata optimization. These experts understand all the trends and techniques that go into a perfect description and can really help maximize your book's potential! When it comes to Amazon, your blurb and metadata are so important that you don't want to take a chance - so when in doubt, go pro.Have you picked up any of your own tricks for an effective Amazon book description? Leave any questions or thoughts in the comments below!