Foxy Originals - Expansion Into the U.S. Market Essay

Foxy Originals 1. Discuss the pros and cons to launching the Foxy brand in the United States. To determine the pros and cons, we conducted a SWOT analysis: S(trengths) – Foxy Originals has saturated the Canadian market, which presents an opportunity for growth. The two owners have extensive experience in designing jewelry, having done so since they were in high school. They’re good at what they do and have had time to perfect their trade. They also have a firm grasp of who their target market is, so they are able to offer â€Å"fresh, fun, and funky† products at a reasonable price. With such a specific product (rather than just general jewelry), it creates a niche market that will generate loyal customers. W(eaknesses) –†¦show more content†¦Worst and best case scenarios Trade Shows | Sales Representative | Worst Case | 400 Orders | Worst Case | 480 Orders | Revenue | $227,600.00 | Revenue | $273,120.00 | Cost | $112,900.00 | Cost | $66,488.00 | Profit | $114,700.00 | Profit | $206,632.00 | Best Case | 900 Orders | Best Case | 720 Orders | Revenue | $512,100.00 | Revenue | $409,680.00 | Cost | $254,025.00 | Cost | $86,972.00 | Profit | $258,075.00 | Profit | $322,708.00 | 3. Identify all costs, other than variable costs, for the trade show distribution strategy. Categorize these costs as investments and fixed costs (per trade show and for fiscal 2005). Entry | $3,000 | Fixed Cost | Booth ($4,000/30) | $133 | Investment | Shipping | $1,500 | Fixed Cost | Travel | $2,000 | Fixed Cost | Merchandise | $2,800 | Fixed Cost | Cost/trade show | $9,433 | | 4. Identify all costs, other than variable costs, for the sales representatives’ distribution strategy. Categorize these costs as investments and fixed costs (per sales representative and for fiscal 2005). Rental Space/Year ($200/month) | $2,400.00 | Fixed Cost | Sample Boards (2@$1,450 each) | $2,900.00 | Fixed Cost | Catalogs and Promotion Material | $600.00 | Fixed Cost | Bookkeeping (12 hours @$40/hour) | $480.00 | Fixed Cost | Cost per representative per year | $6,380.00 | | 5. Do the variable costs forShow MoreRelatedFoxy Originals expansion into the U.S. market Essay1867 Words   |  8 Pages 3/19/2014 Case Study | center3962291Foxy Originals Expansion into The U.S. Market Contents TOC \o 1-3 \h \z \u Executive Summary: PAGEREF _Toc382852169 \h 3Problem statement PAGEREF _Toc382852170 \h 4Analysis PAGEREF _Toc382852171 \h 4Impact Analysis PAGEREF _Toc382852172 \h 5Criteria for an Effective Solution PAGEREF _Toc382852173 \h 5Evaluation of Alternatives PAGEREF _Toc382852174 \h 5Recommendation PAGEREF _Toc382852175 \h 6Action Plan PAGEREF _Toc382852176 \h 7Appendix A PAGEREFRead MoreFoxy Originals Essay1750 Words   |  7 PagesFoxy Originals Team 1: Van-de-lay Industries Ruwanthi Herath, Manasa Varalakshmi, Gabriela Chassagne, James McDougall, Aaron Layden Executive Summary Foxy Originals hopes to gain successful market entry into the United States within six months. The U.S. market is significantly larger than the Canadian market that Foxy currently operates in and has substantially less brand loyalty and demand for classic jewelry. Foxy’s two potential methods of market entry are: (1) Tour their products at tenRead MoreFoxy Case Study1129 Words   |  5 Pagesand cons to launching the foxy brand in the United States. Pros | Cons | U.S. market is 10 times larger than Canada. With right business model and price, foxy would gain additional revenue and profit. The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image. | U.S market is different in terms of tastes for jewellery. American preferred the latest trend regardless of the product’s origin. It might take foxy some time to adapt to differentRead MoreFoxy Originals1802 Words   |  8 PagesFoxy Originals 1. Discuss the pros and cons to launching the Foxy brand in the U.S. Pros: Kluger and Orol had established strong Foxy jewelry market in Canada but it is getting saturated. By expanding into the United States Foxy would be able to avoid oversaturation of the Canadian market. The U.S. jewelry market was almost 10 times larger than the Canadian market which offers great opportunity for their product exposure. With this expansion, Kluger and Orol could expand their production asRead MoreFoxys Original2060 Words   |  9 Pages1. Discuss the pros and cons to launching the Foxy brand in the United States. PROS: Launching the Foxy brand in the United States would be beneficial to the company because of the sheer size of the market. In comparison to the Canadian market, the U.S market is much larger and includes a larger number of consumers. In addition, those consumers are very interested in attaining nice but affordable products. American consumer culture is concerned with seeking out the lowest-cost, highest-qualityRead MoreSolution Fundamental Corporate Finance122999 Words   |  492 Pagesmajor cost of going dark is less access to capital. Since the firm is no longer publicly traded, it can no longer raise money in the public market. Although the company will still have access to bank loans and the private equity market, the costs associated with raising funds in these markets are usually higher than the costs of raising funds in the public market. 5. The treasurer’s office and the controller’s office are the two primary organizational groups that report directly to the chief financial